Is marketing elbowing out evidence and manipulating how we manage ageing? Drs Woloshin and Schwartz look at the dark side of health campaigns.
Lisa Schwartz Steve Woloshin
Dr Lisa Schwartz and Dr Steven Woloshin are are internists and professors of medicine at the Dartmouth Institute for Health Policy and Clinical Practice in Lebanon, N.H. USA. Their research addresses the excessive fear and hope created by exaggerations, distortions, and selective reporting in medical journals, advertising, and the health news. They have worked to improve communication of medical evidence to physicians, journalists and the public.